Hootsuite Social Media Marketing Certification
Your profile picture should be easily recognizable, even at ____ size. Your ____ is usually the best choice.
thumbnail, logo
When drafting the bio section of a social profile, keep in mind that only the first ___ will appear to customers in search engine results
140 characters
On a facebook business page, which feature would you use if you want to provide your followers with the ability to shop now, sign up, or contact your organization?
call-to-action button
The Facebook page moderation feature:
prevents comments that contain certain words from being posted
____ let you segment your company offerings by target market and are a great way to focus on different products separately so you can modify positioning and messaging.
LinkedIn Showcase Pages
Instagram allows you to include clickable links in the following areas
website field
Brand voice should be developed after your social strategy has been implemented for 6 months to see what kind of voice occurs naturally
false
brand advocates are:
Dedicated fans with whom you should build closer relationships
You should use the 3 R's, relevance, reach, and resonance to help you evaluate advocacy candidates. Resonance refers to
the level of engagement they have with their audience
Brand advocacy programs should contain 4 components: program goals, criteria for selection, a plan for onboarding, and finally _____
a plan for continued engagement
When announcing an employee advocacy program, it's important to reinforce why sharing content on behalf of an employer is in the employee's self interest. Employee advocates can showcase their engagement by sharing content that portrays the organization in a positive light, thereby
differentiating themselves as a dedicated performer within the organization
When running an employee advocacy program, eventually you'll need to pull data to demonstrate the program's effectiveness. Which of the following is not a common metric that program managers will look at?
% decrease in cost per click and cost per impression
Tracking leads from your community that result in sales is one good way to prove the ROI of your social media program
true, and tracking is quantitative
If you have a facebook business page, you can also create and manage ____ ads through the Facebook advertising platform
If you're new to twitter and want to grow your audience using paid advertisements, what campaign type would work best
followers
Instant experience is a paid advertising feature on Instagram, configured to show media, display a storefront, complete a form, or explore lifestyle images with tagged products. To use Instant Experience, you'll need to create your ad in
Operating without a ___ could result in posts that exhibit unbalanced tone, subject matter, or purpose. Moreover, without this plan in place, most organizations would find it difficult to maintain and effective cadence and regularity to their posting schedule.
content strategy
Your social content strategy should flow naturally from your _____
social media strategy and objectives
When it comes to content marketing on social media, research is the key to understanding what content will resonate with your audience. Begin by looking at your social media audit, and then use network-specific tools such as ____ and ____ to identify your audience demographics by network.
Facebook's Audience Insights and Twitter Analytics
With respect to content calendar for social media, why is it a best practice to keep a larger monthly calendar with general information about upcoming launches and big events that impact your content strategy, as well as a detailed weekly calendar with specific copy and assets?
to allow yourself flexibility to accommodate new social media trends that might appear unexpectedly
Shared content can be categorized into two main categories: curated, which is content gathered from trusted sources relevant to your industry, and ____, which is content produced within your organization including items like blog articles, white papers, infographics, guides, and visuals.
created
Content curation involves gathering and evaluating pieces of media from respected sources, and then sharing the most valuable gems with your audience. But modern social media professionals in larger organizations also need to gather, evaluate, and share relevant content produced _____.
within their organization
The _____ feature on Twitter is a great way to surface trending content, because it lets you save multiple searches using relevant keywords, hashtags, applicable sentiment.
advanced search
A key part of running a business blog is ensuring it, and by extension the organization's website are easily discoverable. Make sure all your posts are ____ by incorporating keywords into the title, subheadings, and body of your post, as well as the URL.
SEO friendly
Due to the 140-character limit of Instagram captions, it's important to be concise with every post.
False, Instagram's character limit is longer than 140
When posting on your social networks, it's important to _____.
tailor messages to the unique strengths of each platform, where possible
On Snapchat, a great way to generate buzz and encourage your followers to amplify your brand, is by creating image overlays referred to as ____
geofilters
When creating content for YouTube, keep your videos shareable, accessible, and discoverable by using
high quality thumbnails, well written titles and descriptions, and relevant metatags
When it comes to creating video for your social channels, which of the following is not a best practice?
since video will be consumed on mobile, record videos using mobile as well
When broadcasting live on social, keep in mind that the best broadcasts are ones that feel like a conversation between brand and viewer. Unlike other forms of social video, you'll get more views and engagement if your video _____.
is longer and repeats key points
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