This is a common problem for many novice advertisers, which stems from the fact that figuring out the basics of Facebook advertising is relatively simple. And while simple is often good, it's not in this case.

 This is a common problem for many novice advertisers, which stems from the fact that figuring out the basics of Facebook advertising is relatively simple. And while simple is often good, it's not in this case.

The ease and simplicity of Facebook's entry-level ad products has created a problem - just about any motivated SMB owner can hop on Facebook and figure out how to boost a post.

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